Box office boost on Broadway

Sales up on eve of Tony nominations

Broadway box office began to heat up last week, with total receipts climbing more than $600,000 to $20.15 million.

Late May usually sees a pickup in Rialto sales, as auds are prodded by the legit awards frenzy, which really kicks into high gear with the Tony noms today.

One production racking up a slew of awards, “The Coast of Utopia” ($539,968), won’t be around to reap the B.O. benefits: The Lincoln Center Theater production wrapped its limited engagement May 13, playing to crowds at 92% capacity.

The other award fave, tuner “Spring Awakening” ($450,097), could use a little kudos fever to bring in larger auds than the 67% capacity last week, which saw grosses rise by not quite $30,000.

Still, it’s a couple of awards-magnet revivals that need trophy buzz the most: “Company” ($233,902) rose only marginally, and things look dire at “Journey’s End” ($89,590), playing to houses less than a quarter full.

The majority of the 36 productions on the boards saw increases this week, with the largest bump going to Fantasia-fueled “The Color Purple” ($1,020,793), propelled by more than $130,000 into the week’s millionaires’ club.

Nice jumps in the high-five figures went to “Mary Poppins” ($1,103,779), a momentum-building “Legally Blonde” ($840,383) and “110 in the Shade” ($293,314). “Shade,” which opened last week, was back to a full production sked after the cancellation of three perfs the prior sesh.

Among plays, “Radio Golf” ($184,370) managed to climb by nearly $50,000 despite losing the take from a comp-heavy opening perf last week. Other nontuners on the rise were “Frost/Nixon” ($446,776), “Inherit the Wind” ($429,206) and “Talk Radio” ($221,789), along with “Deuce” ($426,531) and “Coram Boy” ($277,421), coming off their opening weeks.

Only a handful of shows dipped at the box office, among them were “The Phantom of the Opera” ($676,802), down by around $75,000, and “The Drowsy Chaperone” ($575,711), off by more than $60,000.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading