By the looks of its "Hairspray" presentation at ShoWest on Wednesday night, New Line is going to stick it to the summer sequels ... and finally has something to buzz about bigtime ever since the Hobbits disappeared.
By the looks of its “Hairspray” presentation at ShoWest on Wednesday night, New Line is going to stick it to the summer sequels … and finally has something to buzz about bigtime ever since the Hobbits disappeared.
In front of a bouncy 3,000-plus crowd at the main Paris hotel ballroom, the minimajor showed off several scenes from the upcoming remake of John Waters’ film and knocked it cleanly out of the park. Everything’s there: a bright, colorful look, a joyous spirit, a kitschy cast (who all showed up) and, most importantly, Marc Shaiman’s Tony award-winning tunes. This one feels like a counterprogramming gem to all the pirates, Transformers and Spider-men coming down the pike.
Word had spread over the confab’s two days that the actors were being flown in, and indeed there were live performances from Queen Latifah, Zac Efron, James Marsden, Elijah Kelley and the new leading lady, Nicole Blonsky, who was discovered through MySpace. She may not make anyone forget Broadway’s perfectly cast Marisa Jaret Winokur, but it’s hard to imagine a better person to fill the shoes. Her enthusiasm and chutzpah shine through with such electricity, and she matches everyone song for song. Oh yeah — and nothing’s better than Tra-volta in drag and a fatsuit (though he didn’t perform for the crowd).
Event felt like the old ShoWest, when star power was front and center. Travolta, Latifah and Pfeiffer got the biggest applause, and it’s clear that director Adam Shankman has turned a collection of pop culture icons and bubblegum songs into a dandy time at the movies.
Pic opens on July 20.