Exec named VP of national publicity

Warner Bros. Pictures has named Dennis Higgins VP of national publicity.

He will head up one of three teams within the theatrical marketing department, reporting directly to senior VP of national publicity Juli Goodwin.

Higgins brings more than 20 years of experience in entertainment publicity and marketing, working on films of every genre and size, Warner prexy of domestic marketing Dawn Taubin said in announcing the appointment.

Most recently, Higgins was senior VP of publicity at Bauer Martinez Entertainment. Prior to that, he worked at Intermedia Entertainment and Miramax.

From 1989-2001, Higgins was senior VP of publicity at Columbia Pictures.

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