Virgin Atlantic is turning its passengers into film jurors.
Fourteen shorts drawn from filmmakers at the U.K.’s National Film and Television School, will be screened over the next four months as part of Virgin’s Film Festival in the Sky. Passengers’ votes will whittle the competition down to six films, to be judged by actress Brenda Blethyn, actor Nick Moran, producer Stephen Woolley and Sue Lion, managing director of the Encounters Intl. Short Films Fest.
Winners, naturally, get their next pic showcased on the airline’s onboard entertainment system, as well as tix for Virgin flights — presumably to more grounded film fests.