ThinkFilm commits to ‘Shadow’

Space documentary has crossover potential

In one of the biggest nonfiction acquisitions ever, ThinkFilm’s $2.5 million purchase of David Sington’s Apollo space doc “In the Shadow of the Moon” also marks the company’s biggest cash outlay and P&A commitment, according to ThinkFilm’s Mark Urman.

“It definitely has both the spectacle that one expects from a crossover documentary and the spirit, humanity and entertainment value that all the most successful nonfiction films have,” he explains. “And we all know it’s possible to do more with a big documentary than ever before.”

Release date: Sept. 7 (Lincoln Square, N.Y.; ArcLight, L.A.)

Release pattern: Aiming for at least 100 screens by the end of September; into tertiary markets in October.

Promo: Partnering with science and natural history museums (premiere event at New York’s Museum of Natural History, with the help of broadcast collaborator Discovery); NASA (on July 20 anniversary of moon landing, screened at all NASA institutions); educational outreach (bookmarks, glow-in-the-dark pencils); even religious groups and conservative journalistic pockets “where there is an appetite for supporting something that is positive about America, American activities and human endeavors,” Urman notes.

Boosters: “Apollo 13” helmer Ron Howard has signed on as presenter. Veteran journalists Walter Cronkite and Mike Wallace have also hosted screenings, as have influence-makers such as Jean Kennedy Smith and Hearst Magazine’s Popular Mechanics.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading