Tribeca premiere crawls to all boroughs

The Tribeca Film Festival on Wednesday announced plans for what figures to be an even splashier Hollywood-style event than last year’s Tom Cruise-a-thon for “Mission: Impossible 3″ — the U.S. preem of “Spider-Man 3.”

Billing the event as “the first-ever star-studded gala premiere in Queens,” the fest said stars Tobey Maguire and Kirsten Dunst, accompanied by a marching band, will join an aud of 3,000 filling each theater of the UA Kaufman Astoria 14 on April 30. Surrounding streets are to be lined with fans.

Beyond the main preem in Peter Parker’s nabe, the fest and Columbia Pictures are unspooling the pic simultaneously in the other four boroughs. These free advance screenings will be open to the public; details about ticketing will be announced in the coming days.

“Bringing exciting and new events to New York City and its community is one of the major goals of the festival,” said Tribeca co-founder Jane Rosenthal. The preem and related events “will give us the opportunity to reach out to a new community as well as to the devoted fan base of the Spider-Man series.”

Jeff Blake, vice chairman of Sony Pictures Entertainment, said the bash “allows us to reach our goal of bringing the full Spider-Man experience to the heart of the film community and the city of New York.”

The Spidey trilogy will also be woven into festival programming to a greater extent than previous tentpole premieres at Tribeca. In addition to the premiere and citywide screenings, the festival will host screenings of the first two “Spider-Man” pics on the days leading up to the third installment’s May 4 bow.

A May 1 panel discussion about the ins and outs of the trilogy (and prospects for more installments) will feature Avi Arad, Laura Ziskin, Kevin Feige and Grant Curtis. A May 3 session about comicbook pics will feature scripter Zak Penn (“X-Men: The Last Stand,” “Elektra”), Dark Horse Comics prexy Mike Richardson and Marvel writer-illustrator Joe Quesada.

Unrelated to the festival, New York City and Columbia Pictures are teaming to present Spider-Man Week. That promotion will bring spider-themed events and attractions to a range of city landmarks, from spider exhibits at the Bronx and Central Park zoos to comicbook displays at the public library on Fifth Avenue to, yes, spider-themed rap performances at Harlem’s Apollo Theater.

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more