Sam Honigberg, 95, publicist

Clients included Liberace, Martin and Lewis

Publicist and journalist Sam Honigberg died of natural causes in Los Angeles on May 17. He was 95.

Born in the Ukraine, he emigrated with his family to Pittsburgh in 1926 and was educated at the University of  Pittsburg, where Gene Kelly was a classmate. He freelanced for trade papers including Billboard, Motion Picture Herald and Motion Picture Daily.

Working as a publicist, he handled personalities before they became well-known, including Liberace, Lucille Ball and Desi Arnaz, Martin and Lewis and Lawrence Welk. Another client, George Gobel, moved Honigberg to Hollywood in 1954 and he represented him until Gobel’s death in 1991. Other clients included the “Leave It To Beaver” series, Bob Newhart, and Steve Allen. 

Honigberg also spent several years with Rogers & Cowan, and was a unit publicist at RKO, Universal and Paramount.

He is survived by three children, six grandchildren and two great grandchildren.


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