S. Korean box office down

Cinema at 47.3% market share

SEOUL – South Korean cinema posted a 47.3% market share in the first half of 2007, the lowest level since 2001.

According to a report issued by leading exhibitor CGV, market share in the capital Seoul was even lower at 41.2%.

Only four local titles managed to sell two million tickets, compared to seven in the same period last year.

Market share for Korean films in 2006 was over 60%.

Overall admissions amounted to 72,010,530, a 10.8% drop from the same period last year — but still higher than 2005 or 2004 levels. Month-by-month, only June managed to top the level of the previous year.

Meanwhile, five Hollywood titles – “Spider-Man 3”, “Pirates of the Caribbean: Dead Man’s Chest”, Shrek 3″, “300” and “Night at the Museum” – took 27.9% of the total market all by themselves.

Best-selling titles include local hit “200 Pound Beauty” with $43.1 million (including tickets sold in December), “Spider-Man 3” with $34.0 million, “Pirates” with $33.8 million, “Night at the Museum” with $31.6 million (incl. December), and CJ Entertainment’s “Voice of a Murderer” with $22.3 million.

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