S. Australia gets promotional office

State's film industry gets $3.2 million boost

SYDNEY — The government of South Australia has launched a promotional office, dubbed Film South Australia, and tapped former Aussie Directors Guild topper Richard Harris to run state agency the South Australian Film Corp.

The A$3.8 million ($3.2 million) funding boost to promote South Australia and its film industries is part of a $21 million injection into the arts over the next four years.

One of Oz’s smallest states, South Australia is the fourth-biggest producer of films and TV, after New South Wales, Victoria and Queensland, but it has built a reputation for fine quality as home to effects house Rising Sun Pictures, maverick multihyphenate Rolf de Heer and hatchery the Adelaide Film Festival.

“Wolf Creek,” “Look Both Ways” and “Shine,” plus U.S. productions “Stealth” and “Red Planet,” lensed in the state, which intends to ramp up its incentives as part of the overhaul.

Harris replaces Helen Leake, who wrapped her term as chief exec in April.

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