You will be redirected back to your article in seconds

‘Ratatouille’ promo a cheesy one

Disney rolling out 25x40-foot wedge at fests

There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29.

Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge of cheese to various local festivals this summer.

Alas, the giant-sized cheese is a non-edible mockup. The promo display will, however, be accompanied by real local chefs demonstrating their techniques and cooking real food.

More Film

  • Dominique McElligott

    Film News Roundup: Dominique McElligott, Beau Bridges Join Boyd Holbrook's 'Two/One'

    There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29. Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge […]

  • Coco Pixar

    John Lasseter Allegations Cast Shadow Over Disney-Pixar's 'Coco' Debut

    There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29. Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge […]

  • John Lasseter

    Pixar's John Lasseter Was the Subject of a 'Whisper Network' for More Than Two Decades

    There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29. Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge […]

  • Andy Serkis Flarsky

    Andy Serkis Joins Seth Rogen and Charlize Theron in 'Flarsky'

    There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29. Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge […]

  • John Lasseter Pixar

    John Lasseter Takes Leave of Absence From Disney/Pixar, Apologizes for Unwanted Hugs

    There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29. Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge […]

  • at&t time warner merger

    AT&T-Time Warner Merger: Does the DOJ Have a Case?

    There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29. Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge […]

  • Tom Hollander A Private War

    Tom Hollander Joins Rosamund Pike, Jamie Dornan in 'A Private War'

    There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29. Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge […]

More From Our Brands

Access exclusive content