‘Ratatouille’ promo a cheesy one

Disney rolling out 25x40-foot wedge at fests

There are plenty of cheesy promos out there, but Disney is really, um, milking the premise of “Ratatouille,” its toon tale of a Parisian rat with culinary ambitions, which bows June 29.

Following its successful road tour of the automotive stars of “Cars” last summer, the Mouse House will reportedly roll out a 25×40-foot wedge of cheese to various local festivals this summer.

Alas, the giant-sized cheese is a non-edible mockup. The promo display will, however, be accompanied by real local chefs demonstrating their techniques and cooking real food.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety