ProSieben, CBS sign VOD pact

Maxdome to get primetime series

CANNES — Broadcaster-owned video-on-demand portals in key European territories are signing up content from the Hollywood studios at a fast clip.

Latest to do a deal is Germany’s ProSiebenSat 1 station group, which inked a deal with CBS Paramount Intl. Television for its Maxdome service.

It’s a first for the Hollywood player in that it involves current primetime series such as “NCIS,” “Medium,” “Numbers” and “Jericho.” They’ll be accessible to Teutonic viewers at Maxdome.de via broadband Internet connection on a personal computer or by using a set-top box on a TV set.

Arrangement was unveiled Wednesday during the five-day Mip TV sales bazaar.

The latest episodes of the CBS Par-distribbed series will be available on Maxdome one week prior to the over-the-air broadcast in Germany on ProSieben or Sat Eins.

The preview for all series costs E2.49 ($3.37) for each episode viewed; after the broadcast in Germany, the episodes will be available for $2. The financial split between the studio and the German service was not made available.

CBS Par soon will take over international distribution duties from Alliance Atlantis on the “CSI” franchise, and it’s expected that new-media deals for that series juggernaut in Europe will be in the offing by next October’s Mipcom market. (In Germany, a deal for VOD offerings for “CSI” almost certainly would be struck with a portal relating to the RTL Group, which airs all three series terrestrially.)

Maxdome is a joint venture between the ProSiebenSat 1 Group, now owned by private equity firms, and by Germany’s United Internet. It streams movies, series, sports and cartoons and offers several subscription packages as well as a 24/7 pay-per-view service.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading