CANNES — Broadcaster-owned video-on-demand portals in key European territories are signing up content from the Hollywood studios at a fast clip.
Latest to do a deal is Germany’s ProSiebenSat 1 station group, which inked a deal with CBS Paramount Intl. Television for its Maxdome service.
It’s a first for the Hollywood player in that it involves current primetime series such as “NCIS,” “Medium,” “Numbers” and “Jericho.” They’ll be accessible to Teutonic viewers at Maxdome.de via broadband Internet connection on a personal computer or by using a set-top box on a TV set.
Arrangement was unveiled Wednesday during the five-day Mip TV sales bazaar.
The latest episodes of the CBS Par-distribbed series will be available on Maxdome one week prior to the over-the-air broadcast in Germany on ProSieben or Sat Eins.
The preview for all series costs E2.49 ($3.37) for each episode viewed; after the broadcast in Germany, the episodes will be available for $2. The financial split between the studio and the German service was not made available.
CBS Par soon will take over international distribution duties from Alliance Atlantis on the “CSI” franchise, and it’s expected that new-media deals for that series juggernaut in Europe will be in the offing by next October’s Mipcom market. (In Germany, a deal for VOD offerings for “CSI” almost certainly would be struck with a portal relating to the RTL Group, which airs all three series terrestrially.)
Maxdome is a joint venture between the ProSiebenSat 1 Group, now owned by private equity firms, and by Germany’s United Internet. It streams movies, series, sports and cartoons and offers several subscription packages as well as a 24/7 pay-per-view service.