Peter Tsi joins Soft-Trek

Ex-director of Hong Kong fest is new GM

Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production.

Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group Taewon Entertainment and in Hong Kong’s No. 2 free-to-air broadcaster Asia Television (ATV).

Tsi and Soft-Trek, which has offices in Hong Kong, Shanghai and Beijing, are involved in producing several hundred hours of TV and new-media content and will be consulting for ATV.

Tsi’s responsibilities at the Hong Kong festival currently are being shared by the fest’s artistic director Li Cheuk-to and administrative director Jannie Ma.

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