Peter Tsi joins Soft-Trek

Ex-director of Hong Kong fest is new GM

Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production.

Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group Taewon Entertainment and in Hong Kong’s No. 2 free-to-air broadcaster Asia Television (ATV).

Tsi and Soft-Trek, which has offices in Hong Kong, Shanghai and Beijing, are involved in producing several hundred hours of TV and new-media content and will be consulting for ATV.

Tsi’s responsibilities at the Hong Kong festival currently are being shared by the fest’s artistic director Li Cheuk-to and administrative director Jannie Ma.

More Film

  • Peter Debruge Variety Best Films of

    Peter Debruge's 10 Best Films of 2017

    Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production. Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group […]

  • Alexander Payne and Director of Photography

    Director Alexander Payne Shares 'Downsizing' Production Team's Sizable Contributions

    Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production. Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group […]

  • Coco

    'Coco' Tops $400 Million at Worldwide Box Office

    Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production. Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group […]

  • The 15:17 to Paris Trailer

    Watch American Heroes Portray Themselves in Trailer for Clint Eastwood's '15:17 to Paris'

    Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production. Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group […]

  • Finn Wolfhard

    'Stranger Things' Actor Finn Wolfhard to Star in Haunted House Film 'The Turning' (EXCLUSIVE)

    Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production. Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group […]

  • Owen Gleiberman Variety Best Films of

    Owen Gleiberman's 10 Best Films of 2017

    Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production. Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group […]

  • Esport BAR conference : Brands &

    Reed Midem Expands Its eSports BAR Event For Third Edition

    Peter Tsi, who recently quit as executive director of the Hong Kong Intl. Film Festival, has joined Soft-Trek Media as its general manager of content development & production. Company is part of Fireworks Intl., an investment group linked to global banking group ABN-Amro. Fireworks has major stakes in powerful Korean film production and special-effects group […]

More From Our Brands

Access exclusive content