Newly minted Overture Films has selected PHD as its media communications partner.
Tuesday’s announcement came from Peter Adee, Overture’s president of world theatrical marketing, distribution and new media. PHD, part of the Omnicom Media Group, will handle all forms of media communications.
Susan Taylor, managing partner of PHD West, said PHD’s been assigned to create “multifaceted programs to motivate audiences and deliver box office results.”
Overture recently came aboard to distribute the political drama “Traitor,” starring Don Cheadle, and action-thriller “Righteous Kill,” starring Robert De Niro and Al Pacino. It’s shooting “Last Chance Harvey” this fall and planning to release eight to 12 films a year.