Overture Films pick PHD

Company teams with communications unit

Newly minted Overture Films has selected PHD as its media communications partner.

Tuesday’s announcement came from Peter Adee, Overture’s president of world theatrical marketing, distribution and new media. PHD, part of the Omnicom Media Group, will handle all forms of media communications.

Susan Taylor, managing partner of PHD West, said PHD’s been assigned to create “multifaceted programs to motivate audiences and deliver box office results.”

Overture recently came aboard to distribute the political drama “Traitor,” starring Don Cheadle, and action-thriller “Righteous Kill,” starring Robert De Niro and Al Pacino. It’s shooting “Last Chance Harvey” this fall and planning to release eight to 12 films a year.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading