Five years after Bollywood-Hollywood production “Marigold” was launched, the Ali Larter-Salman Khan pic will hit theaters Friday with a simultaneous release in India, the U.K., U.S. and Canada.
Adlabs Films will roll out the pic on 55 screens in cities with a concentration of South Asians in New Jersey and California as well as Chicago, Detroit, Houston and Atlanta plus Vancouver and Toronto in Canada.
“Salman Khan is a huge star among South Asians living in the U.S.,” said Uday Kumar, head of Adlabs in the U.S., “so we chose to open ‘Marigold’ in these areas day-and-date with India. We’ll then broaden to mainstream theaters starting with another 50 or more theaters on Sept. 7, after the August rush of studio releases subsides.”
L.A.-based Hyperion Pictures developed the Willard Carroll-directed pic in 2002; Australia’s Becker Intl. boarded it in 2003, Adlabs co-financed it with the Royal Bank of Scotland and Export Development Canada through a co-production arrangement with Firewall Ent.
Kumar said the film’s direct cost was $5 million.