Plum sells 'Great' comedy at SXSW

Magnolia Pictures has acquired North American rights to music-biz satire “Great World of Sound” out of the South by Southwest Film Festival.

Movie, produced by Gotham-based shingle Plum Pictures, has been making the fest rounds, drawing acclaim at Sundance in January.

Pic directed by debut helmer Craig Zobel looks at naive musicians exploited by a record-company scheme.

Patrick Healy and Kene Holliday star in the film, which is skedded for an early fall release.

Sale completes the hat trick for Plum, which has now sold all three of its Sundance pics. Shingle in Park City sold widower drama “Grace Is Gone” to the Weinstein Co. and romantic comedy “Dedication” to TWC and First Look.

(Steven Zeitchik contributed to this report.)

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