Musician named keynote speaker at event

Lou Reed will be the keynote speaker for the 2008 South By Southwest Music Conference and Film Festival.

He will make his appearance in conjunction with a screening of Julian Schnabel’s film “Lou Reed’s ‘Berlin,'” which documents a recent performance of the landmark 1973 album.

Reed will speak at the Austin Convention Center on March 13.

SXSW Music Conference events take place March 12-16.

Featured speakers at this year’s conference include singer-songwriter Daryl Hall, composer Steve Reich and guitarist-composer Thurston Moore. Hall will perform a showcase as well. Moore, a member of Sonic Youth, will also present a showcase of bands signed to his Ecstatic Peace label.

Among the execs speaking will be Sire Records president Seymour Stein, Ticketmaster CEO Steve Moriarty and PACE concerts founder Louis Messina.

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