NEW YORK — HBO is continuing its push into the genre that might be called election drama, acquiring “Run Granny Run,” a docu about a 94-year-old politician that won the audience award this year at SXSW.
Net will bow the movie on Oct. 18, and then re-air it on Election Day, Nov. 6.
Pay net previously signed on for “Recount,” a scripted story of the aftermath of the 2000 presidential election to be helmed by Jay Roach, and “John Adams,” a mini starring Paul Giamatti as the second president.
“Granny” tells the story of the feisty Doris “Granny D” Haddock, who in her later years has turned into a liberal crusader and politician.
As a 90-year-old in 1999, she attracted scads of media when she walked across the country to support campaign finance reform. Then, at age 94, she ran for the New Hampshire Senate seat as the Democratic candidate.
Haddock also has been an outspoken activist for other candidates, speaking at rallies for John Kerry in 2004; she likely will be active in the upcoming presidential election.
Marlo Poras, who earlier helmed the Vietnamese exchange student pic “Mai’s America,” directed “Run Granny Run.” Pic was sold by Submarine Entertainment’s Josh Braun, who earlier sold Tribeca pic “Autism: The Musical” to HBO.
In addition to the HBO buy, homevid rights to “Granny” have been purchased by Arts Alliance America, the company that emerged from the former Hart Sharp Video; unit will release the pic on its Morgan Spurlock Presents label.
HBO plans a big push both offline and online for the film, with spots featuring the nonagenarian likely to appear on YouTube and in other venues.