The Weinstein Co. has hired Matt Frankel, the former corporate publicist at Rainbow Media whose portfolio spanned film, cable TV and the Internet, as its corporate publicity chief.
As of Nov. 26, he will assume the title of chief communications officer and senior VP of corporate affairs, reporting directly to Harvey and Bob Weinstein. At Rainbow, which is Cablevision’s programming subsid, Frankel handled AMC, the We net and IFC’s many divisions.
Sarah Levinson Rothman, who had steered corporate publicity at TWC since its inception and has a history with the Weinsteins dating back to her days as former Miramax spokesman Matthew Hiltzik’s assistant, is voluntarily segueing into a consultant role. She led the search that brought Frankel to TWC and had announced plans to step down over the summer.
Julie Cloutier will continue as director of corporate communications, extending a run with the Weinsteins that began at Miramax in 2004.
Frankel will manage TWC’s corporate profile and communications strategies and oversee dealings with corporate, trade and business press.
In a statement, the co-chairmen called Frankel “a respected strategic thinker whose knowledge and understanding of the entertainment industry, coupled with his financial acumen, political background and strong understanding of new media and digital content will be a tremendous asset.” They also lauded Rothman’s “keen insights, tireless work ethic, strong relationships and sound counsel.”
In six years at Rainbow, Frankel oversaw such initiatives as the launch of day-and-date ploy IFC in Theaters; the debut of HD channel suite VOOM; and the opening of the IFC Center, which replaced the historic Waverly Theater in Greenwich Village.
Before joining the corporate world. Frankel worked on Capitol Hill.