Flakies box pumps ‘Blade of Glory’

Promo of the week

DreamWorks has added some fiber to the diet of PR mush that inundates film journos.

Boxes of Flakies, “the breakfast of winners,” recall Wheaties covers touting real-life athlete stars, but hype the studio’s “Blades of Glory.”

The cereal, “made with 110% passion,” features mini bios of Chazz and Jimmy, the awkwardly paired male skaters played by Will Ferrell and Jon Heder.

Side panel even includes diagrams explaining the duo’s signature move — the Iron Lotus.

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