Promo of the week
DreamWorks has added some fiber to the diet of PR mush that inundates film journos.Boxes of Flakies, “the breakfast of winners,” recall Wheaties covers touting real-life athlete stars, but hype the studio’s “Blades of Glory.” The cereal, “made with 110% passion,” features mini bios of Chazz and Jimmy, the awkwardly paired male skaters played by Will Ferrell and Jon Heder. Side panel even includes diagrams explaining the duo’s signature move — the Iron Lotus.
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