Edge pushes debut films

Banner greenlights first projects

Indie shingle the Edge, launched last year by veteran producers Jonathan Krane and Beau Rogers, has greenlit its first pics — comedy “Daddy’s Home” and thriller “Pyscho/Analysis,” based on the making of Alfred Hitchcock’s “Psycho.”

Banner is fully financing both projects with budgets topping $10 million. It has signed a distribution deal for the pics with Echo Bridge Entertainment under which the latter will handle worldwide rights, excluding domestic theatrical.

The Edge is co-financing the $11 million mob thriller “Unmade Man,” which it will produce and distribute worldwide.

All three films are set to shoot in Hungary later this year.  

Krane and Rogers plan to produce and distribute 10-15 films per year for the next five years, with budgets of $7 million-$10 million. They told Daily Variety that the pics are in keeping with their company’s focus on the most commercially viable genres, such as fish-out-of-water comedies and character-driven action films and thrillers; they also plan to pursue foreign pre-sales, equity investors and foreign tax incentives, and they have formed a strategic alliance with Brand-Aide Entertainment, a specialist in brand integration.

Krane said the biz plan reflects the strategies he proclaimed in “A Revolutionary Approach to the Art and Science of Moviemaking: A Treatise to Fix the Accidental Industry.”

He is the former head of MCEG and has producing credits on 44 features, including the “Look Who’s Talking” trilogy, “Phenomenon,” “Blind Date” and “Primary Colors.” Rogers also has more than 40 credits, including exec producing “Gods and Monsters.”

“Our greenlight process will involve a detailed assessment by our production and distribution team of the current marketplace as well as historical data so that every film will achieve our financial objectives in all markets worldwide,” Krane said. “If not, the film will not be made by the Edge.”

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