Do local films turn Spaniards off?

Report to study audience attitudes

MADRID  — An opinion poll war has erupted in Spain over the question of whether or not local films are a turnoff to Spaniards.

Presenting the annual report of Fapae, Spain’s powerful producers’ org, its prexy Pedro Perez declared Tuesday that Fapae will commission a study of audience attitudes toward Spanish pics.

It will be carried out by Egeda, Spain’s producers’ rights collection society, and Catalonia’s prestigious Center for Audiovisual Development.

The study is a riposte to a highly polemical report, “Spanish Cinema Opinion Study.”

Compiled by the Madrid Complutense Institute of Strategic Thought from a SigmaDos survey, the report concluded that “most Spaniards (58.7%) consider Spanish cinema mediocre or not at all interesting.”

In fact, while 11% of those polled classed their satisfaction level with Spanish cinema as “low, it’s not at all interesting,” some 47.7% chose “middling, it’s mediocre compared with other cinema.” But “middling” is hardly the same as “mediocre,” fudging the survey’s key findings.

Other results suggest those polled are not typical Spaniards — their cinemagoing levels being far higher than average Spaniards.

The report’s press release made waves in Spain, especially among the right-wing press, part of which loathes the country’s left-leaning film industry.

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