China’s film, TV output rises

Number of local-made films up 27%

China’s revenue from radio, TV and film rose 18% during 2006 to ¥110 billion Yuan ($14.4 billion) in 2006, with film revenues up 19%, according to film and TV watchdog, the State Administration of Radio, Film and Television.

A report released by the powerful body showed the number of China-made movies was up 27% to 330 in 2006.

There were also signs that a campaign to boost the amount of domestic cartoons was paying off — China produced 82,300 minutes of cartoons, nearly double the number the previous year.

 “China’s broadcasting, film and TV industry is experiencing a deep reform extending to unprecedented areas and with far-reaching effects,” said Sarft deputy director Zhao Shi.

The report, carried on the official Xinhua news agency, noted that regulations introduced in 2004 on foreign investment in the film and TV industry allowed foreign investors to hold 49% of film and TV production joint ventures. However, it did not mention the follow-up measures that restricted foreign involvement in Chinese media.

Revenues from the radio and TV sector were up 17%. At the end of 2006, TV had 96% penetration of China’s 1.3 billion population, while radio covered 95%.

The report mentioned various innovations in the sector during the year, including the introduction of China’s own digital TV standard, which will be implemented from Aug. 1.

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