New Line has tapped Fox Broadcasting and FX marketing topper Chris Carlisle as its domestic theatrical marketing chief, replacing Russell Schwartz.
New Line made the announcement Tuesday, a day after Schwartz announced his departure. Carlisle will start work at the mini-major on Aug. 20.
During his Fox tenure, Carlisle’s engineered campaigns for “House,” “The Shield,” “Rescue Me” and “The Simpsons.”
He also oversaw formation of an in-house ad agency, Fox Infinity; began programming original vignettes to run during ad breaks; launched an early broadcast initiative offering free streaming episodes online and audio podcasts; and headed a campaign that distributed over 2 million DVDs featuring the pilot episode of “House” in 2004.