Cannes kudo boosts South Korea

Actress award impacts box office, stock market

SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market.

News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news programs and President Roh Moo-hyun sending a congratulatory message to the 34-year-old actress.

Nod is only the second acting prize for a Korean thesp at a top-tier international festival. Kang Su-yeon won at Venice in 1987 for her performance in Im Kwon-taek’s “Surrogate Mother.”

Meanwhile, online reservation sites have reported a surge of interest in “Secret Sunshine” in the 24 hours since the award.

Released on May 23, “Sunshine” originally opened at No. 2 with a so-so $2.4 million in its first five days, compared with $19.6 million for “Pirates of the Caribbean: At World’s End.” However, reservation site Maxmovie reported that Monday reservations jumped from 11.3% to 31.6% of overall sales.

Meanwhile, stock in Jeon’s talent management company iHQ rose 8.89% Monday to close at 5,400 won ($5.82) per share.

More Film

  • 'Mandy' Review: Sundance Film Festival

    Sundance Film Review: 'Mandy'

    SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market. News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news […]

  • Leave No Trace

    Sundance Film Review: 'Leave No Trace'

    SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market. News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news […]

  • Bisbee '17

    Sundance Film Review: ‘Bisbee ‘17’

    SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market. News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news […]

  • Shape of Water

    'The Shape of Water' Wins Producers Guild Award for Best Feature

    SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market. News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news […]

  • Studio 54 Sundance

    Sundance: 'Studio 54' Director Matt Tyrnauer on the Cultural Power of the Infamous Club

    SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market. News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news […]

  • Wildlife Movie Sundance

    Sundance Film Review: 'Wildlife'

    SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market. News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news […]

  • The Tale Movie Sundance Laura Dern

    Sundance Film Review: 'The Tale'

    SEOUL — The Cannes Film Festival’s presentation of its actress award to Jeon Do-yeon for her role in “Secret Sunshine” has electrified South Korea, with immediate results expected at the box office as well as on the stock market. News of the award has prompted a media blitz, with Jeon’s acceptance speech headlining local news […]

More From Our Brands

Access exclusive content