Firm picks up rights to musical comedy

Japanese firm Avex Entertainment has picked up rights to its first Korean film, musical comedy “Highway Star,” starring Cha Tae-hyun (“My Sassy Girl”).

Deal with Korean seller Studio 2.0 comes as Korean sales to Japan have fallen from 2005’s stratospheric levels. Avex, best known for its music division, re-cently moved into the film industry and is an investor in John Woo’s epic co-production “Red Cliff.” “Highway Star,” about a struggling rock musician conned into singing Korean country music, earned $11.7 million in its local release in February.

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