Auds in love with Bollywood’s ‘Ishq’

Film was released on 1,100 prints in India

Bollywood extravaganza “Salaam-e-ishq” was a boffo performer for Eros Intl., the London-based Indian film conglom. Pic grossed more than $11 million worldwide on its opening weekend Jan. 25-28.

Film was released on 1,100-plus prints in India and traditional Indian diaspora territories, including Blighty, the U.S. and South Africa.

Eros reports India alone accounted for $8.7 million, with international territories repping a further $2.5 million. North American gross of $949,000 came from 86 venues, for a per-screen average of $11,034.

In the U.K., where it was titled “Salaam-e-ishq: A Tribute to Love,” pic delivered $522,000 from 49 sites for an average of $10,650.

Pic also was simultaneously released in a limited number of mainstream venues in territories with much smaller Indian expatriate communities, including Belgium, Netherlands and Germany. In Germany Eros has a multipic releasing deal with Eurovideo, a subsid of local major Bavaria Film.

Company recently acquired rights to the Vipul Shah-helmed “Namaste London,” expanding a first-quarter releasing slate that includes Vidhu Vinod Chopra’s “Eklavya: The Royal Guard” (Feb. 15) and Aishwarya Rai starrer “Provoked.”

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