Summer success leads to 'Express' in '08
Summer seems to be Seth Rogen’s season.Sony has slated next summer to launch the Rogen topliner “Pineapple Express” — which “Knocked Up” helmer Judd Apatow produced. That’s on the heels of a successful summer launch for Universal of the latest Rogen-Apatow tag-team “Knocked Up” last weekend. Sony brass said Tuesday that it has pegged Aug. 8, 2008, to bow “Pineapple,” the stoner comedy co-penned by Rogen with Evan Goldberg. That August date would tentatively pit “Pineapple” against the second frame of U’s “Hellboy 2″ and directly against New Line’s Brendan Fraser pic “Journey 3-D,” according to movie data service Rentrak. “Pineapple” centers on a delinquent duo of dudes on the run from gangsters after one inadvertently witnesses a drug-related murder. Pic — helmed by indie darling David Gordon Green (“All the Real Girls”) — also stars James Franco, along with Danny McBride, Gary Cole and Rosie Perez. Modestly budgeted laffer “Knocked” opened last weekend at No. 2 behind “Pirates of the Caribbean: At World’s End” by taking in more than $30.6 million.