Art Machine draws on print design expertise
Trailer Park has a new tenant: Art Machine has merged with the Hollywood-based promo shop in a move expected to bolster the movie-marketing offerings of both companies.
Financial terms of the deal were not disclosed, but Culver City-based Art Machine will retain its name and operate as a unit of Trailer Park.
Art Machine has specialized in theatrical print design and recently expanded into TV, DVD and vidgame work as well, while Trailer Park has focused on its core biz of producing movie trailers, teasers, TV spots and online PR campaigns.
Latter company is expected to have worked, in one way or another, on nearly 80% of the campaigns for major studio releases this year.
Trailer Park, founded in 1992, had produced some print work inhouse for clients, but the merger is expected to make it a more significant player.
“It’s a quantum leap for us,” said Trailer Park CEO Tim Nett, who added that the company’s print staffers and resources will be added to Art Machine’s staff of 35. Art Machine will move to Trailer Park’s Hollywood facility by the end of the year.
Sue Mason, head of Trailer Park Print, will join Art Machine’s four senior execs, Patrick Dillon, Neville Burtis, John McMahon and Jeremy Kaplan, to form the group’s management team.
Combined, the two companies have worked on campaigns for such clients as 20th Century Fox, Sony Pictures, Warner Bros., Lionsgate, ABC, A&E, Activision, Buena Vista Home Entertainment, Disney, New Line Cinema, Paramount and Sony Computer Entertainment.
Merged company will promote itself as a one-stop shop for entertainment clients looking to promote film, TV, DVD and vidgame releases across such traditional and new platforms as the Internet, cell phones and other wireless devices; rival outfits such as Crew have benefited from similar moves recently.
Combined entity will continue to be backed by private equity firm Lake Capital, which acquired Trailer Park in 2005.
Trailer Park recently worked on “Ratatouille,” “Live Free or Die Hard” and “Fantastic Four: Rise of the Silver Surfer,” while Art Machine handled “Hostel: Part II,” “Captivity,” “The Condemned” and “Pride.”