You will be redirected back to your article in seconds

Silver Surfer U.S. quarter minted

Limited edition coin put into circulation

Hollywood really does mint money.

In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.”

Pic bows in the U.S. on June 15.

In recent days, a total of 40,000 quarters were released into the currency stream after being dispatched to cities across the country in special silver armored trucks.

Legal tender coin is a California state commemerateive quarter minted by the U.S. Mint and color-enhanced by Franklin.

One side of the limited edition collector’s quarter features an image of the Silver Surfer character, while the name of the movie’s Web site appears in tiny lettering.

Those finding the quarter can go to the Web site and take part in the Search 4 Silver campaign, including registering to win a trip for four to the world preem of “Surfer” in London. There’s other treats offered as well, including special screenings for those finding the coin early on.

This weekend, Fox will pull off another marketing stunt for the tentpole when a team of 20 skydivers and a champion sky-surfer perform an aerial show at the NASCAR Nextel Cup Series race at Lowe’s Motor Speedway in North Carolina.

More Film

  • Theater Plays Horror Film 'Hereditary' Trailer

    Movie Theater Plays Horror Film 'Hereditary' Trailer Before 'Peter Rabbit'

    Hollywood really does mint money. In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.” Pic bows in the U.S. on June 15. In recent days, […]

  • Stacey Snider Chairman and CEO 20th

    Fox Film Chief Stacey Snider Addresses Sale to Disney in Moving CinemaCon Speech

    Hollywood really does mint money. In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.” Pic bows in the U.S. on June 15. In recent days, […]

  • Paradigm's Liz Morentin portrait session in

    Liz Morentin Named Head of Communications for Paradigm Talent Agency

    Hollywood really does mint money. In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.” Pic bows in the U.S. on June 15. In recent days, […]

  • avengers infinity war

    'Avengers: Infinity War' Scores Third-Largest Fandango Pre-Sale

    Hollywood really does mint money. In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.” Pic bows in the U.S. on June 15. In recent days, […]

  • Ted Lim MGM

    MGM Hires Veteran Participant Media Executive Ted Lim

    Hollywood really does mint money. In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.” Pic bows in the U.S. on June 15. In recent days, […]

  • Rodeo Estonia Documentary

    The EFP at Hot Docs: European Docmakers Record New Cultural Shifts

    Hollywood really does mint money. In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.” Pic bows in the U.S. on June 15. In recent days, […]

  • ArteCareyes Ecology

    Mexico's ArteCaryes Film and Arts Festival Marries Cinema With Mother Nature

    Hollywood really does mint money. In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.” Pic bows in the U.S. on June 15. In recent days, […]

More From Our Brands

Access exclusive content