Hollywood really does mint money.
In an unprecedented marketing move, 20th Century Fox and the Franklin Mint have created a Silver Surfer U.S. quarter that has been put into limited circulation in advance of the release of “Fantastic Four: Rise of the Silver Surfer.”
Pic bows in the U.S. on June 15.
In recent days, a total of 40,000 quarters were released into the currency stream after being dispatched to cities across the country in special silver armored trucks.
Legal tender coin is a California state commemerateive quarter minted by the U.S. Mint and color-enhanced by Franklin.
One side of the limited edition collector’s quarter features an image of the Silver Surfer character, while the name of the movie’s Web site appears in tiny lettering.
Those finding the quarter can go to the Web site and take part in the Search 4 Silver campaign, including registering to win a trip for four to the world preem of “Surfer” in London. There’s other treats offered as well, including special screenings for those finding the coin early on.
This weekend, Fox will pull off another marketing stunt for the tentpole when a team of 20 skydivers and a champion sky-surfer perform an aerial show at the NASCAR Nextel Cup Series race at Lowe’s Motor Speedway in North Carolina.