Screen Gems ups Mastriona

Executive new VP of creative advertising

Amy Mastriona has been elevated to Screen Gems VP of creative advertising.

The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident Evil” franchises.

She has also worked on campaigns for “Stomp the Yard” and “The Exorcism of Emily Rose.” She most recently has worked on the campaign for “Vacancy,” the Screen Gems pic that opened last weekend.

More Film

  • 'Bright' film premiere

    Will Smith Discusses 'Bright's' Racial, Social, Allegorical Undertones

    Amy Mastriona has been elevated to Screen Gems VP of creative advertising. The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident […]

  • ‘Hunting Season’ Takes Top Prize at

    ‘Hunting Season’ Takes Top Prize at Macao Festival

    Amy Mastriona has been elevated to Screen Gems VP of creative advertising. The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident […]

  • Bob Iger Rupert Murdoch

    Disney-Fox Will Be Global Powerhouse, Especially in Asia and Europe

    Amy Mastriona has been elevated to Screen Gems VP of creative advertising. The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident […]

  • X-Men Can Team With Avengers Thanks

    Fantastic Four, X-Men Can Team With Avengers Thanks to Fox, Disney Deal

    Amy Mastriona has been elevated to Screen Gems VP of creative advertising. The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident […]

  • MICA: Film Tank Pitches Genre Thriller

    MICA: Mexico's Film Tank Pitches to the Small Screen with Genre Thriller 'Dead Days’

    Amy Mastriona has been elevated to Screen Gems VP of creative advertising. The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident […]

  • Berlin Film Festival Berlinale

    Asian Brilliant Stars Take Wider Perspective for Second Edition

    Amy Mastriona has been elevated to Screen Gems VP of creative advertising. The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident […]

  • Australian Animation ‘Arkie’ Sold to Vision

    Australian Animation ‘Arkie’ Sold to Vision for China Release

    Amy Mastriona has been elevated to Screen Gems VP of creative advertising. The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident […]

More From Our Brands

Access exclusive content