Screen Gems ups Mastriona

Executive new VP of creative advertising

Amy Mastriona has been elevated to Screen Gems VP of creative advertising.

The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident Evil” franchises.

She has also worked on campaigns for “Stomp the Yard” and “The Exorcism of Emily Rose.” She most recently has worked on the campaign for “Vacancy,” the Screen Gems pic that opened last weekend.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading