Executive new VP of creative advertising

Amy Mastriona has been elevated to Screen Gems VP of creative advertising.

The exec, who joined the Screen Gems marketing team in 1999, was upped to director of creative advertising in 2004. She has worked on all marketing campaigns for Screen Gems and TriStar pics for the past six years, including the “Underworld” and “Resident Evil” franchises.

She has also worked on campaigns for “Stomp the Yard” and “The Exorcism of Emily Rose.” She most recently has worked on the campaign for “Vacancy,” the Screen Gems pic that opened last weekend.

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