Screen Gems, Maxim pact for pic trio

Men's mag to promote 'Virginity,' 'Mardi Gras'

Screen Gems has teamed with Maxim magazine to set up the pitch “Virginity Rocks,” with Melissa Carter (“Talk of the Town”) to pen the script.

Story revolves around a gorgeous transfer student who clings to her virginity and gets all the promiscuous girls in school to abstain from sex; in response, the popular guys ask the school stud to try to bed the poster girl and ending her “virginity rocks” campaign.

Pic will be released as “Maxim’s Virginity Rocks,” and it’s the third that has been set up with a division of the mag designed for randy lads.

Screen Gems also has set with Maxim “Fired Up,” a comedy Will Gluck is writing and will direct, about two horny guys who attend a cheerleading camp, and “Mardi Gras,” a comedy written by Josh Heald about three college seniors who try to sow their wild oats in New Orleans.

The Maxim arrangement was orchestrated by Clint Culpepper and Scott Strauss of Screen Gems with Peter Jaysen, who runs Moving Pictures DPI, a TV and film production company that is a division of Dennis Publishing, which publishes Maxim, Stuff and Blender.

Jaysen, who is based in Los Angeles, will be a producer on all three films. Moving Pictures is producing “Mardi Gras” with Beacon and Terra Firma, and is producing “Fired Up” with Gross Entertainment.

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