Piaf biopic ‘Rose’ selling fast

Film set for Spain, Italy

This article was updated on Feb. 11, 2007.

BERLIN — TF1 Intl. has sold Edith Piaf biopic “La Vie en rose” to Spain’s Alta Films and Italian distrib Mikado at the Berlin Film Festival.

Thus making Russia the only significant territory not to have nabbed the Berlin competition opener.

Usually with a foreign-language film, English-speaking territories are the last ones up for grabs.

But the Gallic musical melodrama — which drew a standing ovation at the Palast on Thursday — sold to most of the world at Cannes last year.

Mikado paid high six figures for the film as part of a package of three TF1 movies. “We want to be a real player, but slowly,” Mikado’s Alessandro Usai said.

Mikado has received significant coin from up and coming Italian media group Deagostini, which is seeking to become a rival meda player to current Italian titans Mediaset and RAI.

TFM, TF1’s theatrical distribution arm, is releasing the pic in Piaf’s native France on Wednesday.

Company is showing distribs a promo reel of “White Tuft, the Little Beaver,” about the struggles of a beaver washed away from his home in a flood; helmer Gilles Paquet Brenner’s thriller “UV”; and Gallic buddy action-comedy “Payoff 2.”

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