Participant taps digital czar

Sexton named exec VP of digital

Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution. 

Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.”

“Adrian has the consummate background to develop a global media platform for us, integrating social action media, causes and community,” said Participant prexy Ricky Strauss. “His expertise will allow us to maximize the impact of our films by helping to connect our movies with an expanded audience before and after seeing our movies.”

Sexton most recently consulted with Participant on the DVD release of “An Inconvenient Truth,” “Fast Food Nation” and “The World According to Sesame Street.”

He co-founded consulting firm TAG Strategic with Ted Cohen. Before forming TAG, Sexton headed digital media at Lionsgate, where he oversaw digital campaigns for “Crash,” “Monster’s Ball,” “Fahrenheit 9/11,” “Madea’s Family Reunion” and the “Saw” movies.

Prior to Lionsgate, Sexton was the new-media director at Mediapact Capital. He also worked at Sony, HBO Pictures, Fox and Saban.

More Film

  • Rebel Wilson and Taye Diggs

    Concert Review: 'Beauty and the Beast' Gets Adoring Tribute at Hollywood Bowl

    Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution.  Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.” […]

  • Solo a Star Wars Story Deadpool

    It's Official: Deadpool Is Now Cooler Than Han Solo

    Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution.  Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.” […]

  • solo a star wars story

    Box Office: 'Solo: A Star Wars Story' Headed for Underwhelming Holiday Weekend Debut

    Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution.  Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.” […]

  • solo a star wars story

    How the Kasdans Settled the Biggest Debate in 'Star Wars' History With 'Solo'

    Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution.  Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.” […]

  • Morgan Freeman Sexual Harassment

    Morgan Freeman Issues New Statement: 'I Did Not Assault Women'

    Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution.  Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.” […]

  • Euphoria Review

    Cannes Film Review: 'Euphoria'

    Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution.  Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.” […]

  • David Permut

    David Permut, Naomi Kawase Join Shanghai Festival Jury

    Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution.  Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.” […]

More From Our Brands

Access exclusive content