Overture scores marketing head

Company to release films in third quarter

Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media.

Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start releasing films in the third quarter.

Adee told Daily Variety that he was attracted by Overture’s business strategy — focusing on an annual slate of as many as a dozen features, with pricetags of up to $30 million and targeted to specific auds — along with the opportunity to help build a company from the ground up while being able to tap into the resources of Starz and Liberty Media.

Adee’s planning to start hiring in distribution, publicity and marketing, with a staff sized somewhere between that of a studio and an independent. He’ll also explore finding a partner or partners for international marketing and distribution.

Both execs said Overture’s looking to employ both traditional media and Web-based campaigns as well as to find ways to reach audiences on digital and interactive platforms.

Overture’s first release is likely to be “Ferris Wheel,” a drama starring Charlize Theron and produced through her Denver and Delilah Films shingle along with partners J.J. Harris and Beth Kono. Acquisition was announced at Sundance.

More Film

  • Rebel Wilson and Taye Diggs

    Concert Review: 'Beauty and the Beast' Gets Adoring Tribute at Hollywood Bowl

    Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media. Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start […]

  • Solo a Star Wars Story Deadpool

    It's Official: Deadpool Is Now Cooler Than Han Solo

    Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media. Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start […]

  • solo a star wars story

    Box Office: 'Solo: A Star Wars Story' Headed for Underwhelming Holiday Weekend Debut

    Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media. Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start […]

  • solo a star wars story

    How the Kasdans Settled the Biggest Debate in 'Star Wars' History With 'Solo'

    Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media. Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start […]

  • Morgan Freeman Sexual Harassment

    Morgan Freeman Issues New Statement: 'I Did Not Assault Women'

    Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media. Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start […]

  • Euphoria Review

    Cannes Film Review: 'Euphoria'

    Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media. Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start […]

  • David Permut

    David Permut, Naomi Kawase Join Shanghai Festival Jury

    Gearing up for a move into distribution, Overture Films has tapped marketing exec Peter Adee as president of worldwide theatrical marketing, distribution and new media. Overture Films CEO Chris McGurk and chief operating officer Danny Rosett announced the appointment Tuesday. Adee will oversee all marketing, advertising, promotions and publicity for Overture, which plans to start […]

More From Our Brands

Access exclusive content