MADRID — Warner Bros. Digital Distribution has inked to provide pics to Spain’s main cable TV operator ONO via video-on-demand service OJO TV.
Deal combines an undisclosed number of Warner’s new releases and library titles. Recent titles include “300,” “Harry Potter and the Order of the Phoenix,” “Zodiac,” “Ocean’s Thirteen” and “Beowulf.” Among library pics appear “Matrix,” “The Perfect Storm” and “Unforgiven.”
ONO has VOD pacts with Universal, Buena Vista, Paramount and Fox.
Launched March 2006, OJO sells films, dramas, toons, sports and documentaries.
Last summer, ONO restructured its TV offer launching three new packages: “Essential,” with 40 channels, “Extra” (70) and “Total” (95). Combined with VOD, new TV products edged up ONO’s TV service subscribers by 0.5% to 909,268 through September.
With a near 23% market share, ONO is Spain’s second biggest pay TV operator after Sogecable’s satcaster Digital Plus (52%).
But its main competitors for TV contents in Spain’s burgeoning triple-play market are IPTV operators such as Telefonica’s Imagenio, France Telecom’s Orange TV, Jazztel’s Jazztelia TV and Grupalia’s Superbanda.
ONO’s shareholders include General Electric, Caisse de Depot et Placement du Quebec, Thomas H. Lee Company, Bank of Santander and Multitel.