Mipcom, Cannes team

Market to be more film-friendly, fest more TV-savvy

Reed Midem, the company that organizes the TV markets Mip and Mipcom in Cannes each year, is partnering with the Cannes film Festival.

Idea is to make the festival a little more TV-savvy and the TV markets a little more film-friendly.

To begin with, the agreement will focus on the Mobile Awards at Mipcom in October.

In its third edition, the event will be expanded to include two new film categories to the competition courtesy of a partnership between Mipcom and the Marche du Film and the Short Film Corner.

The two new categories in partnership with the Marche du Film and the Short Film Corner are:

Best short film originally created or repurposed for mobile and best film shot on a mobile device.

The rest of the categories include made-for-mobile TV or film channel and cross platform & interactive Mobile TV Format, along with five others.

Launched at Mipcom 2005, the Mobile TV Awards honor creative excellence for new short form audiovisual entertainment content and services for mobile and, also new this year, Internet media.

“The Marche du Film and the Short Film Corner are very happy to be partnering with the Mipcom Mobile TV Awards on the two new film categories that we have developed together,” said Jerome Paillard, Executive Director of the Marche du Film. “We want to make these new platforms more accessible for the film industry which continues to seek new distribution possibilities and ways to enhance filmmakers’ creativity.” “The film community has always been an integral part of our Mipcom and Mip TV markets with 30% of professionals attending emanating from the international film industry. The partnership is a natural development for both of our events,” said Paul Johnson, director of Reed Midem’s Television Division.

The event will be held on Oct. 10 during the 22nd edition of Mipcom, which unspools at the Cannes Palais Oct. 8-12.

The call for entries for the Mipcom Mobile TV Awards will open at the beginning of June and entering the competition is free and open to participants from all territories. Last year’s competition brought in a record number of 290 entries from 34 countries.

Like Variety, Reed Midem is a unit of Anglo-Dutch conglom Reed Elsevier.

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