Kruger sets up E-talenta

Directory to be major pan-Euro casting service

BERLIN — Veteran Italian casting agent Beatrice Kruger is launching E-talenta, a multi-language directory that aims to become the first major pan-European casting service by profiling actors from 25 European countries.

New tool utilizing the power of the Web to boost visibility of professional European talent — both within Euro co-productions and also on a global scale — will be announced Tuesday at 5 p.m. at the Talent Campus in the Hebbel Theater.

“Finally, international productions seeking professional European actors will have a single source they can turn to,” said Kruger, who recently collaborated on casting for “Casino Royale.”

Long list of credits for Kruger’s Rome-based FBI casting also includes “Ocean’s 12” and the Taviani brothers’ drama “La Masseria delle Allodole,” unspooling in the Berlinale Special.

According to Kruger, E-talenta can help a vast pool of largely underutilized European talent bypass constraints that have been confining the thesps’ international potential. Besides English, the service will be in several languages, including German, Italian and French.

“It can help new talent emerge especially from those European countries — like in the former Eastern Bloc — where there are still very few agents and where talent often gets exploited,” said Kruger. “But more in general, it makes the casting system more democratic by giving everyone an equal opportunity.”

The new Euro directory, called European Actors & Artists Connection, has forged a partnership with the three big Anglo-Saxon industry casting services: Britain’s Spotlight, Breakdown Services in the U.S. and Showcast in Australia.

Talent will be selected by a committee of experts who guarantee the level of professionalism.

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