French push films in MidEast

Unifrance aims to build auds in Arab states

BERLIN — The MidEast is alive to the sound of Edith Piaf. Lebanese distrib Italia Films has picked up “La Vie en rose” for the entire region.

MidEast auds will be seeing a lot more French cinema following concerted push by Gallic promotional film body Unifrance.

“It’s a big idea to convince people from Egypt to buy French films and release them in their cinemas,” said Antoine Khalife, Unifrance head of films and artists department.

While Unifrance execs are hopeful about the prospects for “Taxi 4” and “La Vie en rose” in the region, other French features could prove too saucy for local sensibilities.

Think “Lady Chatterly” and “Les Temoins,” both making their bow in Berlin, which feature copious nudity and sex that could raise eyebrows.

“We produce more than 200 films. Not every film is ‘Lady Chatterly’ or tackles these taboo subjects,” said Khalife. “While it’s good to get French films into the theaters there, we also need to build audiences.”

More Film

  • Amandla Stenberg The Hate U Give

    Fox Dates 'The Hate U Give' Movie for Awards-Season Release

    BERLIN — The MidEast is alive to the sound of Edith Piaf. Lebanese distrib Italia Films has picked up “La Vie en rose” for the entire region. MidEast auds will be seeing a lot more French cinema following concerted push by Gallic promotional film body Unifrance. “It’s a big idea to convince people from Egypt […]

  • 'Scarface' Slated for 35th Anniversary Re-Release

    Film News Roundup: 'Scarface' Set for 35th Anniversary Re-Release

    BERLIN — The MidEast is alive to the sound of Edith Piaf. Lebanese distrib Italia Films has picked up “La Vie en rose” for the entire region. MidEast auds will be seeing a lot more French cinema following concerted push by Gallic promotional film body Unifrance. “It’s a big idea to convince people from Egypt […]

  • Caitriona Balfe Noah Jupe

    'Outlander' Star Caitriona Balfe, Noah Jupe Join Ford vs. Ferrari Movie

    BERLIN — The MidEast is alive to the sound of Edith Piaf. Lebanese distrib Italia Films has picked up “La Vie en rose” for the entire region. MidEast auds will be seeing a lot more French cinema following concerted push by Gallic promotional film body Unifrance. “It’s a big idea to convince people from Egypt […]

  • Gal Gadot

    Gal Gadot Producing, Possibly Starring in Fidel Castro Journalism Drama

    BERLIN — The MidEast is alive to the sound of Edith Piaf. Lebanese distrib Italia Films has picked up “La Vie en rose” for the entire region. MidEast auds will be seeing a lot more French cinema following concerted push by Gallic promotional film body Unifrance. “It’s a big idea to convince people from Egypt […]

  • Show Dogs

    'Show Dogs' to Undergo Edits Amid Concerns of 'Disturbing' Touching Scene

    BERLIN — The MidEast is alive to the sound of Edith Piaf. Lebanese distrib Italia Films has picked up “La Vie en rose” for the entire region. MidEast auds will be seeing a lot more French cinema following concerted push by Gallic promotional film body Unifrance. “It’s a big idea to convince people from Egypt […]

  • Transformers: Age of Extinction

    'Transformers 7' Pulled From Paramount Schedule

    BERLIN — The MidEast is alive to the sound of Edith Piaf. Lebanese distrib Italia Films has picked up “La Vie en rose” for the entire region. MidEast auds will be seeing a lot more French cinema following concerted push by Gallic promotional film body Unifrance. “It’s a big idea to convince people from Egypt […]

More From Our Brands

Access exclusive content