Elo licenses Brazil films to U.S.

Deal kick offs with two of country's classics

A Brazilian sales company has struck a U.S. distribution alliance with L.A.-based indie production-distribution house Cinema Libre Studio, which produces social issue features and docus.

The accord will kick off with two Brazilian classics. Six potential titles are under study. Elo owns international and new media rights to 40 ’50s and ’60s titles from Brazil’s Vera Cruz studios.

Two more recent titles from the rest of Latin America are under discussion, said Elo founder and director Sabrina Nudeliman.

The Brazilian classic movies will receive a theatrical release, said Cinema Libre’s Christian Bettler.

“These days you have to find new ways to distribute, targeting niche audiences,” Nudeliman said.

Pursuing that strategy, Elo has struck a partnership deal with Internet TV service Joost.

Per Nudeliman, the deal has three parts: Elo is creating channels, one for Brazilian features another for Latin American shorts. It aims to launch the feature film channel in August. Elo is also selling advertising for Joost in Latin America and finally helping Joost, which is focused on the U.S. and Europe, to reach Latin American consumers.

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