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Swedish films struggling at home

Hollywood movies outsell local fare

STOCKHOLM — Hollywood movies continued to outsell Swedish pics on home turf in the first nine months of the year, despite a particularly strong start to 2007 for locally made movies.

U.S. pics grossed more than $91 million in Sweden and took a 68.2% market share in the first nine months, while Swedish films languished with $24 million and a 17.7% share, according to Swedish Film Institute statistics.

Nine Swedish movies opened in the first quarter for a 35% share of the market and a $17.5 million B.O. take, not far behind the 42% share and $22.5 million take for U.S. films.

However, Sweden’s pic perf fell in the second quarter when just two local films opened, giving local movies a market share of less than 7% vs. Hollywood’s 69%. U.S. films grossed $32.3 million, Swedish pics just $2.3 million.

Market share for Swedish movies improved slightly to 8% in the third quarter from six releases for a $4 million take.

Only one local film, Hannes Holm’s “Wonderful and Loved by All,” managed to make it to the B.O. top 10; “Ciao Bella” and “A Red Eye” underperformed.

Hollywood grabbed a 71.5% share in the third quarter and $36.9 million. The most popular pics during the third quarter were “Harry Potter and the Order of the Phoenix,” with box office of $15.4 million; “The Simpsons Movie,” $9.6 million; “Shrek the Third,” $6.1 million; “Transformers,” $3.4 million; and “Live Free or Die Hard,” $3.3 million.

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