RIO DE JANEIRO — Unspooling via a record 725 prints on one-third of the country’s screens, the fifth installment of the “Potter” franchise broke Brazil’s record for a Wednesday release with 404,000 tix sold.
Figure was up from the 290,000 of the previous record holder, “The Matrix Revolutions.” “Harry Potter and the Order of the Phoenix” grossed 2.86 million reais ($1.53 million) on Wednesday, up from $750,000 of “The Matrix Revolutions,” according to Warner.
“Phoenix” has also broken the country’s ticket presale record. It sold 170,000 tickets in advance, against 124,000 of “The Da Vinci Code.” Warners said it made the largest marketing investment in the company’s history in Brazil for the release of “Harry Potter 5.”
Warner Brasil’s general director Jose Carlos Oliveira said the fact Brazil’s Minister of Justice cleared the screening of “Phoenix” to all audiences, unlike the previous “Harry Potter and the Goblet of Fire,” which was restricted to those 10 and older, is a positive sign for the pic’s commercial career.
“That will make our task easier, especially because we are in the school vacations period,” he said.