‘Phoenix’ casts spell on Brazil B.O.

Film also breakcountry's ticket presale record

RIO DE JANEIRO — Unspooling via a record 725 prints on one-third of the country’s screens, the fifth installment of the “Potter” franchise broke Brazil’s record for a Wednesday release with 404,000 tix sold.

Figure was up from the 290,000 of the previous record holder, “The Matrix Revolutions.” “Harry Potter and the Order of the Phoenix” grossed 2.86 million reais ($1.53 million) on Wednesday, up from $750,000 of “The Matrix Revolutions,” according to Warner.

“Phoenix” has also broken the country’s ticket presale record. It sold 170,000 tickets in advance, against 124,000 of “The Da Vinci Code.” Warners said it made the largest marketing investment in the company’s history in Brazil for the release of “Harry Potter 5.”

Warner Brasil’s general director Jose Carlos Oliveira said the fact Brazil’s Minister of Justice cleared the screening of “Phoenix” to all audiences, unlike the previous “Harry Potter and the Goblet of Fire,” which was restricted to those 10 and older, is a positive sign for the pic’s commercial career.

“That will make our task easier, especially because we are in the school vacations period,” he said.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading