Argentine action comedy scores at box office
BUENOS AIRES — Argentine action comedy “Incorregibles” came out strong in its premiere, dethroning “Shrek the Third” and “Fantastic Four: Rise of the Silver Surfer” for second place at the box office despite snow and a hugely popular international soccer tournament.
“Incorregibles,” directed by Rodolfo Ledo (“Baneros III, todopodorosos”) and distributed by Argentina Sono Film, snared 187,708 admissions on 103 screens in its July 6-9 opening, according to ACNielsen EDI Argentina figures.
It trailed the premiere of “Ratatouille,” which brought in 294,332 admissions on 111 screens over the four-day period, but beat “Shrek” and “Fantastic Four,” which fell to third and fourth, respectively, from the top two spots the previous weekend.
Starring the popular comedians Guillermo Francella (“Papa se volvio loco”) and Dady Brieva of hit telenovelas like “Gasoleros,” the $1.2 million comedy tells the story of an incompetent bank robber who takes a hostage only to discover that the man’s millionaire father-in-law won’t pay the ransom.
Despite the solid performance, producer Carlos Mentasti of Telefe Cine expected 30% more admissions.
“We were hit by snow and football,” he said.
For the first time in 89 years, snow fell Monday, July 9 — a holiday for Independence Day — in Buenos Aires, deterring movie attendance.
The night before, the comedy’s target market of teens and young adults watched Argentina clobber Peru 4-0 in a televised quarterfinal of the Copa America soccer tournament in Venezuela.
“Against football, you can’t win in Argentina,” Mentasti said.
Three other domestic features also came out in the top 10 over the same period, breaking Hollywood’s average 80-85% dominance of the box office.
Cannes Critics’ Week winner “XXY,” the story of a troubled teenage hermaphrodite, climbed to fifth from seventh in its fourth week, helped by festival kudos, good reviews, word-of-mouth and “a theme that is intriguing and perturbing for people,” said director Lucia Puenzo.
Animated feature “Isidoro, la pelicula” (Isidoro, the Film), produced by Cartoon Network and Argentina’s Indiecito Studios, opened with 21,369 admissions on 33 screens for sixth place, while Disney-backed Patagonik Film Group’s animated “El Arca” (The Ark) came in ninth with 14,713 admissions on 51 screens.