WB marketing maven receives award

National Latina Business Assn. honors Pendrill

Viviana Pendrill, Warner Bros. VP of targeted marketing, received the corporate leader of the year award from the L.A. chapter of the National Latina Business Women Assn. on Thursday.

The nonprofit org was formed four years ago to foster the Latina business community.

Pendrill joined the studio the same year in the newly created post of VP, targeted marketing. She has developed programs targeting the Spanish-speaking bilingual aud on campaigns such as “Happy Feet,” “300” and “Ocean’s Thirteen.”

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