Walter Ulloa is a quiet leader within the Latino business community. The Mexican-American California native is CEO and chairman of Entravision Communications, which owns and operates Spanish-language television and radio stations across the country.
“He doesn’t look for honors and accolades, but he’s a role model,” says Imagen Foundation president and founder Helen Hernandez. “By his success, he’s encouraging other Latinos to follow.”
In 1976, Ulloa landed a job at Univision’s flagship Los Angeles station KMEX, which he says was then a “sleepy little TV station near the Paramount Studios lot.” For 13 years, Ulloa saw the station’s growth, working as everything from editorial writer to operations manager to news director.
“My goal became to own and operate my own TV stations,” Ulloa says. “I fell in love with the business and with the importance of programming to Latinos.”
Ulloa’s dream came true in 1995, when he and a small group of Univision affiliate owners partnered to form Entravision, which now has 1,400 employees and reaches 80% of Hispanic consumers through nearly 50 TV stations, 47 radio stations and 10,500 outdoor billboards.
“With as fast as our population is growing and buying power is expanding, it’s an exciting time to be in our demographic,” he says.