Swag set turns to web

Kudos' tote bags, photos pop up online

As swag becomes more of an endangered species at kudofests thanks to the recent crackdown by the IRS, it’s proliferating on the Web.

Following this year’s Golden Globes, Dooney and Bourke leather tote bags and Latico attache cases — the main booty in this year’s Globes gift bags, which were valued at $600, compared with more than $40,000 last year — popped up on eBay and Craigslist, alongside other Golden Globes memorabilia, such as photos of Reese Witherspoon and Cate Blanchett on the red carpet, and Valerie Bertinelli‘s parking pass and invite to the 1982 ceremony. (Perhaps because the envelope is a “little smudged” and has a rip on the back, bidding stalled at 99¢)

Similar Web pawning can be expected following the Academy Awards.

The spike in Internet swag is presumably driven by the fact that because there’s less of it, it’s worth more.

Another factor is that the stuff is easier to part with.

Needless to say, the goodies lavished on last year’s Oscar presenters — iPods, homecooked meals for 10 by Wolfgang Puck and coupons for Lasik eye surgery — weren’t available for purchase by simply clicking a mouse.

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