Rainbow gets in the Spirit

AMC, IFC, WE TV to share event coverage

For the second straight year, Rainbow Media will share coverage of Film Independent’s Spirit Awards among its three national networks.

AMC, IFC and WE TV will together provide event coverage before and after the Feb. 24 ceremony. The kudocast will air live exclusively on IFC, with an edited rebroadcast later that evening on AMC. Live red-carpet coverage will air on WE beginning 30 minutes before the awards show.

In addition, all three Rainbow networks will incorporate an online presence, with mini Web sites linked to each homepage promoting the ceremony coverage. They’ll also feature a live Webcam with streaming footage from backstage, on the red carpet and during the IFC party after the kudofest.

The 22nd annual ceremony will be hosted by comedian Sarah Silverman.

Rainbow Media has exclusive broadcast rights to air the awards through 2009.

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