‘Beauty’ looks good to Singapore

Korean film tops box office figures

HONG KONG — Singapore duo InnoForm Media and Shaw Organisation have claimed the local theatrical record for a Korean movie as “200 Pounds Beauty” weighed in with S$841,000 ($550,000) after three weeks.

Pic opened April 19 and has now topped Singapore figures for previous Korean record-holder “Wishing Stairs” and last year’s hit “The Host,” which scored $550,000.

“We bought the film at the AFM last year and were surprised when our distribution partner Shaw suggested that we take it as wide as 18 prints,” said InnoForm general manager Lim Teck. “We enjoyed a clear run without much competition in the two weeks before ‘Spider-Man 3,’ and it has proved a really smart piece of counterprogramming.”

Pic opened in the No. 2 spot behind “Wild Hogs.”

Perf is a rare piece of good news for the Korean movie export industry, which has seen international sales slump in the past year following a string of B.O. flops around Asia.

“Like all Korean films, it has very good production values, but this is a romantic comedy that has good songs and a theme of beauty and dieting that work well with female audiences,” Lim said.

Pic was helmed by Kim Yong-hwa and produced by KM Culture. It scored over $36 million in a December release in its domestic market. It opens next in Hong Kong on May 17.

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