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Yahoo! moves into online animation

Company signs deal for new content

Yahoo! has signed a first-look deal with management/production firm Gotham Group for original animated content to be distributed online.

Netcos have been cautious as they began moving into original content in the past year. Yahoo!, in particular, has taken only a few small steps, making this pact particularly notable.

Gotham, which represents much of the top toon talent in Hollywood, will give Yahoo! access to online rights for animated shorts already produced by its clients, as well as new original projects.

“The Internet is the only place where you can make a real business out of animated shorts, which is exciting for the talent we work with,” said Gotham topper Ellen Goldsmith-Vein.

Deal was made by Yahoo! Studios, the fledgling original production arm of the giant Netco, which recently reorganized in a corporate shakeup that saw entertainment topper Lloyd Braun ankle.

Companies are still discussing what their first project will be. Yahoo! likely will feature the shorts across its array of media properties, including Yahoo! TV, Yahoo! Movies and Yahoo! Video.

Deal was brokered for Gotham by Jon Vein and Endeavor.

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