Miereanu to oversee cartoon campaigns

Toon praiser Gary Miereanu has been named head of publicity for Warner Bros. Animation.

Miereanu will oversee publicity campaigns for the studio’s new animation productions and vast archive of Looney Tunes and Hanna-Barbera toon fare. He will also oversee publicity for the Kids’ WB! Saturday morning block that airs on CW. He’ll work closely with various Warner divisions that license WBA product, including Warner Home Video unit’s growing line of direct-to-video animated releases.

Miereanu reports to Jessica Pinto, veepee of animation marketing, and Sharan Magnuson, senior veep of worldwide publicity at Warner Bros. Worldwide Television Marketing.

In announcing the hire, Pinto cited Miereanu’s breadth of experience and “genuine love for animation and a rich background in the field.”

Before joining Warner Bros., Miereanu spent seven years in PR posts at Walt Disney Television Animation and ABC Cable Networks Group. He most recently served as VP, communications, for the Los Angeles Dodgers.

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