Warner Premiere has tapped Lydia Antonini director of digital development.
Antonini will oversee digital content for the studio’s direct-to-consumer division. Warner Premiere is developing and producing shortform digital content for distribution across online, wireless and video-on-demand platforms. It is developing content that complements Warner Premiere’s direct-to-DVD slate, in addition to stand-alone fare.
Warner Premiere is working in collaboration with the studio’s digital distribution division on this content.
Antonini joined Warners from JibJab, where she produced “The Great Sketch Experiment” with director John Landis as part of her duties as director of development and talent. She previously served stints at TV Land, Atom Films and BBC Worldwide Americas.